Why Only Balm and Butter?

One of my favorite television shows is Kitchen Nightmares. Gordon Ramsey, armed with culinary/restaurant expertise and an arsenal of expletives travels to different restaurants implementing change to hopefully save the struggling businesses. In most cases, one of the most significant issues he has to remedy is a humongous menu. He preaches sticking to a small menu that can knock the customer's socks off. So that's what we focus on here at Apply When Wet Skincare: a small product line that is sure to impress!