Switching to natural skincare feels like giving your skin a fresh start. It’s like feeding your skin a healthy meal instead of junk food.

One of my favorite television shows is Kitchen Nightmares. Gordon Ramsey, armed with culinary/restaurant expertise and an arsenal of expletives travels to different restaurants implementing change to hopefully save the struggling businesses. In most cases, one of the most significant issues he has to remedy is a humongous menu. He preaches sticking to a small menu that can knock the customer's socks off. So that's what we focus on here at Apply When Wet Skincare: a small prod

When it comes to caring for your skin, choosing the right products can feel overwhelming. There are so many options out there, but what if the best choice is also the simplest? Natural skincare benefits are something I’ve come to appreciate deeply. They offer a gentle, effective way to nourish your skin without harsh chemicals or synthetic ingredients. Today, I want to share why embracing natural skincare can unlock your skin’s true radiance and how you can start your journey

For those unfamiliar with applying moisturizers to wet skin, here's a couple of steps to help you along the way

"Apply When Wet Skincare is a family company. "

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Finding the right skin-friendly body care products can feel like a journey through a maze.

The versatility of our body butters is truly remarkable.

Explore our entire product line with this set...

In recent years, there's been a growing focus on what we put into our bodies, both the source and the quality. Eggs from chickens that roam free, milk from cows that eat grass that hasn't been chemically treated, produce from farms with fair labor practices, et cetera, et cetera. So why do we focus on these things for what we put in our bodies, but then turn around and use moisturizers on our bodies that are laden with chemicals, preservatives and/or fillers? Apply When Wet S

Apply When Wet Skincare's signature body butter comes in a 4-ounce jar... FOUR OUNCES! Yes, 4 ounces. Our signature product was developed originally for baby boy #3 and then subsequently coveted, and then used by the entire family, all five of us. So, I can personally assure you, 4 ounces goes a long way! Our name and motto: "Apply when wet: The name says it all", are not only the directions for use but also the secret. When applying our moisturizer to wet/damp skin a little

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