About us...

At Apply When Wet Skincare, we are dedicated to delivering organic moisturizing solutions for the whole family.

Our signature body butter was originally developed out of the need to remedy our youngest baby boy's dry skin. Everything baby-approved was not strong enough to keep him hydrated all day and I wasn't prepared to put something on my newborn with ingredients that I couldn't pronounce.

Once I arrived at the final formula, the only issue I had at that point was how to keep the rest of my family out of it. And at that point, my husband and I made the decision to share not only with our family, but with your families as well :)

So at our core, Apply When Wet Skincare is a family company. And we focus on quality and ingredients that are organic, all-natural, recognizable and easy to pronounce because that's the standard we set for the products we use in our own household!